Bestseller
Dahlia Flowers
Layered blush dahlias with soft garden foliage, gathered at their most expressive.
Floral atelier · New York
Where Every
Bloom Tells
a Story
Discover the beauty of nature through thoughtfully curated floral arrangements.
New York · Est. 2012
Bespoke bouquets
Wedding flowers
Editorial florals
Private events
Seasonal installations
Bespoke bouquets
Wedding flowers
Editorial florals
Private events
Seasonal installations
F&F
Floral
atelier
since 2012
atelier
since 2012
A quiet art, composed slowly
Our story
A Passion for Flowers,
A Love for Beauty
We believe flowers are more than decoration. They are a language — of tenderness, celebration, memory and belonging.
Fleur & Fable is a boutique floral atelier devoted to the quiet poetry of flowers. We gather each stem at its most expressive moment, then shape it into arrangements that feel personal, painterly and alive.
From intimate gestures to once-in-a-lifetime celebrations, our work begins with listening — to your story, your space and the season.
“The earth laughs in flowers.”
Ralph Waldo Emerson
- 12+
- Years creating
- 3k+
- Bouquets gathered
- 180+
- Celebrations styled
The collection
Flowers, Composed
Seasonal compositions, hand-tied and sculpted in our studio. Every arrangement is made to order, in the palette and mood of the moment.
Create something bespoke
Bestseller
Atelier favourite
Rose Bouquets
Velvet garden roses in a palette of wine, rose and soft dusk.
New season
Seasonal Flowers
A changing study of whatever is most beautiful, most fleeting, right now.
Bespoke
Wedding Floral Arrangements
Romantic, bespoke florals for the day you will remember in every detail.
Grand gesture
Luxury Flower Bouquets
An opulent, hand-tied gathering of rare blooms for an unforgettable moment.
Studio edit
Decorative Floral Arrangements
Sculptural compositions that bring a painterly presence to interiors.
Our philosophy
“We do not simply arrange flowers.Plan your celebration
We compose the feeling of a moment.”
The journal / gallery
A World in Bloom
A glimpse into our studio, celebrations and the seasons that shape our work. Select an image to linger a little longer.
What we do
Florals for Life’s
Most Beautiful Moments
From the first whispered idea to the final placed stem, we design with intention — creating flowers that belong to the moment, and to you.
Wedding Flowers
Ceremony arches, bridal bouquets, tablescapes and every tender detail between.
Event Decorations
Immersive floral installations for launches, dinners and private celebrations.
Personalised Bouquets
One-of-a-kind arrangements shaped around a person, a memory or a mood.
Premium Floral Gifts
Considered gestures, beautifully boxed and delivered with care.
Corporate Floral Arrangements
Seasonal arrangements that bring warmth to offices, hotels and storefronts.
Special Occasion Flowers
Birthdays, anniversaries, apologies and all the moments in between.
Considered
in every detail
in every detail
The atelier promise
The atelier promise
Beauty, Considered.
We are drawn to the details that make a thing feel extraordinary: the curve of a stem, the weight of a ribbon, the way a room changes when flowers arrive.
01
Fresh & Beautiful Flowers
Season-led stems, selected at dawn and arranged the same day.
02
Creative Floral Designs
Compositions with an artist’s eye and an unexpected point of view.
03
Premium Quality
Exceptional blooms, refined materials and an uncompromising finish.
04
Personalised Arrangements
Every piece begins with your story, your palette and your space.
05
Attention to Every Detail
From the first stem to the final ribbon, nothing is overlooked.
Kind words
Love, in their words
01
“The bouquet arrived like a piece of art — every stem felt intentional, and it lasted well over a week.”
02
“Fleur & Fable understood our vision before we could even articulate it. Our wedding felt like a dream in bloom.”
03
“I send their seasonal arrangements to clients every month. Without fail, someone asks who made them.”
04
“A last-minute anniversary request turned into the most beautiful surprise. Elegant, generous, unforgettable.”
Let’s talk flowers
Let’s Create
Something Beautiful
Tell us what you are dreaming of. A single gesture or a whole world of flowers — we would love to make it real.
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Visit the atelier18 Rosewood Lane
SoHo, New York, NY 10012 -
Write to ushello@fleurandfable.com
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Call the studio+1 (212) 555-0148
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Studio hours
Tuesday – Saturday, 9am – 6pm
Send an enquiry